During the first year of my photography business, I placed most of my energy into honing my skills and developing my photographic eye--and rightly so. Don't get me wrong--I'm not suggesting that I don't continue to place a lot of my focus on improving my eye. I still have SO MUCH to learn. I've only scratched the surface, really. Having said that though, I've quickly realized that there's a lot more to running a photography business than just taking pictures. And since my business is very part-time, I sometimes have difficulty squeezing it all in. There's communication, website design, blogging, scheduling, print fulfillment, marketing, taxes, licenses, and branding. The list could go on.
I'm not great at a lot of these areas, but a couple of them have actually become really enjoyable for me. And the first is branding. I'm excited to put a lot more energy into my brand this Winter, but I've started a bit this season by improving my packaging. I had gotten so tired of jewel cases and generic DVDs. My photographer friend Lizzy suggested revamping my packaging and I'm really excited with a result that reflects my style and personal aesthetic. I found these great hemp CD cases from Loktah. They're just want I've wanted and I have finally kissed jewel cases goodbye forever!
