Hello and welcome! I'm Emily Jefferis, a wedding and lifestyle portrait photographer located in Grove City, PA. Investment information, details, and my portfolios are available at www.willajphotography.com. If you have any questions, please don't hesitate to contact me through emily@willajphotography.com. Thanks for looking!

Oct 27, 2011

The Joys in Business: Disc Packaging

During the first year of my photography business, I placed most of my energy into honing my skills and developing my photographic eye--and rightly so.  Don't get me wrong--I'm not suggesting that I don't continue to place a lot of my focus on improving my eye. I still have SO MUCH to learn. I've only scratched the surface, really. Having said that though, I've quickly realized that there's a lot more to running a photography business than just taking pictures.  And since my business is very part-time, I sometimes have difficulty squeezing it all in.  There's communication, website design, blogging, scheduling, print fulfillment, marketing, taxes, licenses, and branding. The list could go on.    

I'm not great at a lot of these areas, but a couple of them have actually become really enjoyable for me. And the first is branding. I'm excited to put a lot more energy into my brand this Winter, but I've started a bit this season by improving my packaging. I had gotten so tired of jewel cases and generic DVDs. My photographer friend Lizzy suggested revamping my packaging and I'm really excited with a result that reflects my style and personal aesthetic. I found these great hemp CD cases from Loktah. They're just want I've wanted and I have finally kissed jewel cases goodbye forever!